This story originally appeared on The Local Moms Network
If you were hoping the tween skincare obsession was going to slow down, experts say it’s just wishful thinking. A now $8 billion industry according to CNBC, spending on skincare is skyrocketing thanks to Generation Alpha – kids who were born in 2010 or after.
While we’ve been inundated with warnings about skincare’s active ingredients and the horrible side effects on young skin, it is possible to say “yes!” to our daughters’ love of skincare. Dr. Marnie Nussbaum, NYC-based Board Certified Dermatologist and mom of two, assures us there are plenty of safe options—but you need to know what to look for.
You might be surprised to learn that skin actually takes care of itself prior to puberty and interrupting that process is what causes problems: “Most often, I see redness, irritation and acne. Some even present with allergic dermatitis,” says Dr. Marnie. These unappealing results are why the “less is more” theory should appeal to young girls.
In short? Explain to your daughter why their skin is simply too thin for so-called “actives” like alpha hydroxy acids (AHA’s) and beta hydroxy acids (BHA’s). Says Dr. Marnie: “Young skin has a more permeable membrane and less lipid (fat) and sebum (oil) production therefore it is more sensitive than adult skin.”
Below, she shares her 3-step tween protocol, a routine for morning and/or night:
- Use a Gentle Cleanser.
Unless your child has acne, choose a light cleanser that won’t strip skin’s natural barrier. Dr. Marnie likes Cerave or Elta MD Foaming Facial Cleanser.
- Layer on an Oil-free Moisturizer.
Again, no heavy moisturizer is needed. Dr. Marnie recommends her own line’s Ultralight Moisturizer or Elta MD Skin Recovery Moisturizer.
- Wear SPF daily.
This step is critical regardless of the season or weather. Dr. Marnie suggests Elta MD UV Clear or her Dr. Marnie Zel-Clear SPF 30.
As an added bonus, you can add lip balm for hydrated lips like Dr. Marnie Hydrabalm. This routine is easy and manageable-and doesn’t require a counterful of products. Of course, if you have more serious concerns about your child’s skin, it’s best to book a visit with a dermatologist.
To learn more about Dr. Marnie, check out her website and follow her on Instagram @drmarnienussbaum.
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