Welcome to Small Business Saturday! An opportunity where we get to share local small businesses with Greater Lansing Area Moms!
This week we met with BAD Brewing Company in Mason to celebrate their 9th anniversary.
Sarah Knupfer, Marketing Manager at BAD Brewing Company shared much about the history behind BAD Brewing Company, their experience during COVID-19, their 9th “birthday” – July 17 – AND BIG party and much more!
Welcome BAD Brewing Company & Congratulations!
Tell us about BAD Brewing Company?
BAD Brewing Company is a microbrewery in Mason, Michigan that was started in 2012 by owner Brian Rasdale. Brian is a born-and-raised Michigander who has always been fascinated by the science, creativity, and community of craft beer.
In 2008, he decided to try it himself and began home brewing. Since Brian was working a full-time job in a different industry at that time, he could only brew at night during his off-hours. More and more, his passion grew, and he realized that he wanted this to be his professional day job.
So, in 2012, Brian fully committed to his dream and started our humble spot that we love today! BAD is an acronym for “Brian After Dark” because, for 4 years, it was only after dark that Brian could do what he loved. Now he gets to be BAD all the time and not only at night.
Aside from Brian, BAD Brewing Company is managed by an amazing core crew that includes Danielle French, Derek Bradshaw, and KJ Rowen.
What do you enjoy about having a business in the Greater Lansing area, Mason in particular?
We love that being in the Greater Lansing area makes us accessible to so many people, while still being tucked away in downtown Mason. It gives us a homey, neighborhood feel that’s always suited us as a little getaway. Plus, we love the historical buildings in Mason – especially our own.
What has been the most challenging part of running your business during COVID and how did you overcome it?
Hands down, the most challenging part was adjusting to to-go availability.
We started canning our beers/ciders so that customers could drink them at home, and that took a lot of quick learning.
How did we overcome it? Teamwork. Everyone did their part to individually fill, seal, and label each can by hand – to show up for the shared goal of staying afloat. After a while, we got the hang of it!
Congratulations on 9 years – so awesome! Tell us about the Annual Anniversary Party?
Thank you! We’re so excited to be celebrating 9 years. On July 17th from 1-8pm, we’re throwing a party at the brewery with live music, a 30+ tap list, and food by Good Bites Food Truck.
Live music will be by Pinter Whitnick and 1 other TBA band. There’s no cover charge; we just want to celebrate with everyone!
Tap list will include 25+ beers, 3 ciders, and 1 seltzer slushie. We’re also releasing a special IPA, 2 sours, and 1 vintage BBA beer for the party.
For more details, check out the Facebook event at Facebook.com/BADbrewing
What are some exciting plans you have for the business in 2021 and as we move towards 2022?
Oh man, we have some BIG things coming this year! Big. Things. But we actually can’t talk about them quite yet.
Announcements are coming soon so follow our socials @BADbrewing to hear it first!
What’s your favorite business or two in the Greater Lansing area – other than yours, of course :)?
Anything else you would like to share with GLAMom’s?
Last month, we turned the alley between BAD and Keans into an extended patio that we call “the sidekick”!
It works just like our regular patio, but the sidekick includes fire pit tables that the patio doesn’t have.
Yes, that means people can have a firepit at their own table. It’s pretty freaking cool so folks should definitely check it out if they haven’t been here since the updates.
Photo credits: BAD Brewing Company
Small Business Saturday
has been sponsored by Dan Riedel of RE/MAX Real Estate Professionals DeWitt